Jeans Made Out of Beer Bottles?
Levi’s® Waste < Less
Eight bottles. One Jean.
How’d you do that?
PET plastic (brown beer bottles, green soda bottles, clear water bottles and food trays) are collected through recycling programs across the United States, sorted by color, crushed into flakes, and made into a polyester fiber. Next, the polyester fiber is blended with cotton fiber, which is finally woven with traditional cotton yarn by Cone Denim to create the denim in Levi’s® Waste < Less products.
With Waste < Less, we’re doing our own small part by taking waste – in this case, recycled bottles and trays – and making something new from it.
Available in Levi’s Stores Nationwide. Follow @LevisPhil on twitter.